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London bus advertising campaign

Chasing Buses in London: The Story Behind a Mediterranean Tourism Campaign

How We Found Thirty Advertising Buses Among Nine Thousand Operating Across London There are approximately 9,000 buses operating in London every single day. I was looking for thirty of them. More specifically, I was looking for thirty buses carrying advertisements promoting Almuñécar, a beautiful town on Spain’s Mediterranean coast. At first glance, the assignment sounded…

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